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Therapy Room

About Beauty Forever

We infused traditional skills together with the most advance technology to achieve your desired needs.

Our Vision

An environment that exuberates happiness, love, beauty.

Brand Purpose

Beauty Forever’s essence is driven by happiness, love and beauty. Our beauty salon provides customer care where everyone feels loved and happy at all times, and we deliver fusion solutions to those who wish to improve their well-being and treating self-care as a priority.

Our Mission

Providing holistic wellness for everyone

Our Founder

Founder Catherine Koh is a veteran in the beauty industry and is well-known for her extensive knowledge in holistic wellness. With more than 30 years of experience in the beauty & wellness industry, she has achieved many milestones for herself and for the company.

In order to widen her skills and knowledge on the beauty and wellness area, Catherine has traveled to countries like Japan, Hong Kong, Taiwan, England, France, and USA. In November 2000 she was invited to the Parliament for makeup for the former Prime Minister of Singapore (Mr Goh Chok Tong)’s alongside all the team of ministers. Because of it, she was able to highlight her skills and knowledge in the beauty industry.

Catherine Koh, also the managing director at Beauty Forever, embarked on this journey in 1976 with the purpose of giving beauty and wellness solutions centered around holistic wellness. Now, alongside the team Beauty Forever has become not only a beauty spa that offers beauty services but also one of the best massage places in Singapore.

“Beauty to me means feeling good with oneself both on the outside as well as the inside. This is why I founded Beauty Forever. To help everyone through their holistic wellness journey and be able to make them feel beautiful in their own way. ”

Our Team

Since the beauty salon’s establishment in 1987, our team is proud to have provided beauty and wellness solutions to thousands of guests who have entrusted us to help them take care of their well-being as well as physical appearance. In our beauty spa, we aspire to provide the best customer care by addressing every client individually as well as their specific needs.

At Beauty Forever we have a family-oriented mindset and we are driven by excellence. Therefore, our therapists are considered essential assets of Beauty Forever. We have trained employees who all have both a beauty diploma as well as a TCM (Traditional Chinese Medicine) diploma.

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Our Core Values

We strive to offer the best skincare and wellness solutions to our clients.


Our customers can rely on our team to have the best skills and training


We constantly introduce new techniques and use the latest technologies in order to achieve customer satisfaction.


We are transparent with what we do, with the ingredients that our products have, and with everything that we offer.


We have a family-oriented mindset, and value love and respect between everyone that works with us and gets treated by us

Customer Satisfaction

We recognize the responsibility we have towards contributing towards our customer’s and employee’s lives and therefore committing to providing excellence.

Spa Massage

Our beauty salon is driven by excellence. Our foundation relies on being able to provide the best treatments to our customers by using the latest western technology and combining it with innovative and new eastern TCM methods. We know that every customer is different and should be treated accordingly to their needs and according to their lifestyle. Hence, we combine the best of both worlds so that we are able to provide the best beauty and wellness solutions in the country.

We are proud to say that Beauty Forever is a beauty salon in Singapore that has been in business for more than 30 years. As a result, customers who have joined us in our journey can guarantee that we are both professional in what we do and at the same time treat every single person who comes like family.

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